Preview Mode Links will not work in preview mode

wsRadio Presents


Various Shows Produced Directly by wsRadio

Jan 30, 2020

In the 1/14 installment of This Week in Marketing, we welcome Aaron Cuker, Founder of Cuker Agency here in San Diego. We got a lot of good tidbits from this one!

Here is the outline of the show!
<h2>Segment 1</h2>
<ol>
<li>What is your background?</li>
<li>Tell us about Cuker.</li>
<li>What are a few of your favorite brands these days? Why?</li>
<li>What would you say are the most important elements to building a digital brand?</li>
<li>How have these elements changed over the past decade?</li>
<li>What are some day one mistakes people make when building a brand these days?</li>
</ol>
<h2>Segment 2: Building a Digital Brand from Scratch</h2>
<ol>
<li>We’ve all heard/seen the importance of storytelling in branding. What would you say the role of storytelling is in building a brand?</li>
<li>When you are working with a new company, what are the initial steps you take in developing their brand?</li>
<li>From a content perspective, where should a fresh brand begin their efforts?</li>
<li>What are the most important duties of content early on in building a brand?</li>
<li>Do these duties differ based on the industry?</li>
</ol>
<h2>Segment 3: Social Media and Digital Branding</h2>
<ol>
<li>Where does social media fit into the branding process in 2020?</li>
<li>Obviously, we’ve seen a massive evolution in social media over the past decade. What are some of the biggest takeaways you’ve found in the 2010s?</li>
<li>I want to shift gears to influencer marketing – particularly on social media. For a while, influencer marketing felt like the magic formula. Nowadays, there seems to be a stigma behind the term “Instagram influencer” or just “influencer” in general. In your experience, what has this shift looked like over the past few years?</li>
<li>How can influencers help to build a brand?</li>
<li>There’s no denying that social influencers can be extremely valuable in building a brand. How should new companies approach the process?</li>
<li>What are some of the big risks to be aware of?</li>
</ol>
<h2>Segment 4: Educating Clients</h2>
<ol>
<li>What are some good strategies for educating clients (working on a razor thin budget) on the importance of building their brand?</li>
<li>How would you advise they allocate their budget?</li>
<li>What do you think the process of building a digital brand will look like in 5, 10, 20 years?</li>
<li>What are some of the most important channels these days in building a brand?</li>
<li>Regardless of the changes in technology and digital channels, what are some pieces of wisdom you believe will hold up no matter what?</li>
</ol>