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wsRadio Presents


Various Shows Produced Directly by wsRadio

Dec 4, 2019

Welcome back to another episode of This Week in Marketing from <a href="https://sdama.org/">AMA San Diego</a>. We have a massive multi-part show today on digital marketing in 2020and we only got through the first few segments. Check out the outline below and listen in!

<img class="wp-image-78402 size-large aligncenter" src="http://wsradio.com/wp-content/uploads/2019/12/96619165_m-500x333.jpg" alt="digital marketing image" width="500" height="333" />
<h2>Section 1: Domain Authority 2.0</h2>
<ul>
<li>What is Domain Authority 2.0?</li>
<li>How does it differ from DA 1.0?</li>
<li>Experts say E-A-T is now Domain Authority. What does this mean for brands?
<ul>
<li>Becoming an “Expert”</li>
<li>Stop hiring cheap freelance writers.</li>
<li>Building “Authoritativeness”</li>
<li>Links, mentions, etc.</li>
<li>Being “Trustworthy”</li>
<li>Secure your site, be transparent – have a clear about us page, contact, T&amp;amp;C
page, etc.</li>
</ul>
</li>
<li>How important are reviews today in Domain Authority 2.0?
<ul>
<li>How can you go about boosting reviews?</li>
<li>About quality reviews over quantity.</li>
</ul>
</li>
</ul>
<h2>Section 2 – Visual Search</h2>
<ul>
<li>What is visual search?
<ul>
<li>Using real-world images like screenshots, online images, photographic for online
searches.</li>
<li>Google Lens</li>
<li>Pinterest</li>
</ul>
</li>
<li>What types of things are people looking for with visual search?
<ul>
<li>Shopping results</li>
<li>Directions</li>
<li>Landmarks</li>
<li>Translations</li>
<li>Recipes</li>
<li>Nutrition information</li>
</ul>
</li>
<li>What industries will visual search impact the most?
<ul>
<li>Fashion, home décor, food, etc.</li>
</ul>
</li>
<li>How do you optimize for visual search?
<ul>
<li>Image SEO</li>
<li>Does image alt text matter much anymore?</li>
<li>Google’s machine learning is getting good.</li>
</ul>
</li>
<li>What does Google want to see from an image?
<ul>
<li>The webpage it lives on needs good authority</li>
<li>The webpage should be updated.</li>
<li>The image should be the focal point of the page.</li>
</ul>
</li>
</ul>