Mar 18, 2020
In today’s episode of This Week in Marketing, I welcome in CJ Thomas, Founder of <a href="https://wondertreemedia.com/">Wondertree Media</a> – an award-winning creative video agency focused on conveying stories that inspire meaningful action.
This one is all about video and how brands should approach the
hype!
<h2>Segment 1</h2>
We kick off the show by getting some of CJ’s favorite brand videos
and why he likes them. He mentions LEGO and how they’ve worked
wonders to use video to keep their brand relevant for decades!
I get CJ’s take on how video has blown up in recent years and
how the mass market shift has affected video agencies across the
board. The segment ends with CJ and I discussing how video impacts
brands differently in certain industries. CJ discusses how powerful
video is in telling a story – particularly in medical/health
industries.
<h2>Segment 2</h2>
Segment two picks up with some of the major misconceptions brands
have about video and the process of getting the ball rolling. CJ
has a fantastic analogy for brands chasing viral video fame:
“Banking on viral fame is a lot like buying a lottery ticket and calling it your investment plan!”
CJ then goes in depth on the process of creating brand videos,
the initial steps, the mindset to get into, and mapping out the
creative process.
<h2>Segment 3</h2>
In the third segment, we dive deeper into the creative aspect of
video production. As a copywriter, I’m obligated to ask about the
script writing part of video – and how it differs from other types
of content.
The conversation then shifts to marketing and research. CJ discusses the importance of having a marketing plan put together before you even touch a camera – and how to start the process.
The segment closes with a discussion about ROI and how to convey
expectations to clients.
<h2>Segment 4</h2>
We pick up the final segment by continuing with ROI and setting
client expectations. Simply put, ROI in video is similar to SEO –
slow and steady normally wins the race!
CJ gives his hot take on video production as a whole – and what it might look like in the future. As the show comes to a close, we get some excellent words of wisdom for budding video producers/marketers.
If video is on your radar in 2020 and beyond, definitely check out this episode!
CJ operates an awesome in-house <a href="https://wondertreemedia.com/campaign-brief/">podcast at Wondertree</a> (with video included of course)! TONS of good insights here – certainly worth the watch!